Journal of Futures Studies

Measuring what Matters to Make a Difference

by Jon Hall

Introduction

“Too much and for too long, we seem to have surrendered personal excellence and community values in the mere accumulation of material things. Our Gross National Product now is over $800 billion dollars a year, but that Gross National Product … counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts Whitman’s rifle and Speck’s knife. And the television programs which glorify violence in order to sell toys to our children. Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile.”

– Senator Robert Kennedy, Speech to the University of Kansas, March 18, 1968.(continue…)

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Journal of Futures Studies

Tamkang University, Tamsui Campus
Taipei, Taiwan 251
Tel: 886 2-2621-5656 ext. 3001
Fax: 886 2-2629-6440

ISSN 1027-6084