Scenario Analyses of the Futures of Journalism Profession*

by Jari Kaivo-oja

ABSTRACT

The futures of journalism as a profession are analysed from various theoretical perspectives. The first scenario analysis focuses on the tools and methods of journalism and on the substance of journalism. In the second scenario analysis, the driving role of digital ICT technology and learning processes of journalists are analysed in relation to the modern journalism profession. Max Boisot́’s Information Space theory is used as a theoretical framework. In the third scenario analysis, the driving role of two innovation paradigms are analysed in relation to the modern journalism profession. In the fourth scenario analysis, the author presents Knowledge Retrieval Matrix developed by Gammelgaard and Ritter (2004).

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